Fast-casual restaurant group
Customer ordering, built for a fast-casual group
A web ordering experience that fit their menu and their margins - instead of renting one that took a cut of every sale.
- commission per order
- ~0%
- average order value
- +14%
- checkout load
- Under 2s
The challenge
A fast-casual group was paying a third-party ordering platform a commission on every online order. As volume grew, so did the bill - and they had no control over the experience or the customer data.
The platform's checkout didn't match their menu logic - combos, swaps and dietary tags were clumsy, and customers dropped off at the worst possible moment.
Our approach
We built them their own web ordering flow - fast, mobile-first, and modelled on exactly how their menu works, combos and modifiers included. It plugged straight into their existing POS and kitchen screens.
No commission, no middleman, and the customer relationship - and the data - stayed theirs.
The outcome
Online orders moved onto their own platform, cutting per-order fees to near zero and lifting average order value with smarter, well-timed upsells.
They now own the channel, and the roadmap for it.
Working on something similar?
Tell us the problem and the constraints. We’ll tell you honestly whether we’re the right people to build it.